Why are we buying more clothes that don’t last long？
Source: Ellen MacArthur Foundation, A new textiles economy: Redesigning fashion’s future (2017).
Source: Ellen MacArthur Foundation, A new textiles economy: Redesigning fashion’s future (2017).
The reason behind is fast fashion revolutionizing the industry...
Runway designs for common people in weekly trend cycles
We are spending less of our income buying more units of clothes
Source: 1. Ellen MacArthur Foundation, A new textiles economy: Redesigning fashion’s future (2017). 2. Federal Reserve Bank of St. Louis. (n.d.). Personal income & outlays. https://fred.stlouisfed.org/categories/110
Source: 1. Ellen MacArthur Foundation, A new textiles economy: Redesigning fashion’s future (2017). 2. Federal Reserve Bank of St. Louis. (n.d.). Personal income & outlays. https://fred.stlouisfed.org/categories/110
How do you make clothes for the cheap?
Global Fiber Production, 2023
Source: Textile Exchange. (2024). Materials market report 2024.
Source: Textile Exchange. (2024). Materials market report 2024.
Synthetic fabrics and cotton are overtaking the market...
...which is the main contributor to carbon emission and water consumption
Source: Ellen MacArthur Foundation, A new textiles economy: Redesigning fashion’s future (2017).
Source: Ellen MacArthur Foundation, A new textiles economy: Redesigning fashion’s future (2017).
Source: Ellen MacArthur Foundation, A new textiles economy: Redesigning fashion’s future (2017).
Source: Ellen MacArthur Foundation, A new textiles economy: Redesigning fashion’s future (2017).
The consequence continues when you stop wearing them...
73% end up landfilled, incinerated or dumped to developing countries
Call to Action
-Avoid synthetic materials and opt for natural fabrics
-Choose second-hand clothes, give them a second life
-Invest in timeless, high-quality pieces
Buy less, choose well, make it last.
- Vivienne Westwood -
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