Crazy Sneakers

Sneaker culture has a long history, and its emergence has involved both the constant pursuit of novelty and creativity, as well as the constantly changing politics of inclusion and exclusion. Different sneakers have also played different roles in this process.

In the 1950s, television was introduced into millions of families, which was an important opportunity for the rise of sneaker culture. The sneakers worn by many sports stars became the target of a lot of sports fans. In the 1970s, basketball shoe culture began to transform into a symbol of culture. Two major events occurred during this period: Nike signed Michael Jordan and Adidas signed the rap band Run-DMC, both of which pushed basketball shoes to a wider target audience and led to a global trend of street footwear - what became known as sneaker culture in the 1980s. In the 1990s, premium fashion designers entered the sneaker field and began to establish the place of sneakers in people's closets.

As more and more fashion icons wore sneakers, the luxury sneaker market began to boom. Many sneaker companies began to actively cooperate with the trendsetters, and various collaborations of sneakers began to emerge during this period. These shoes were generally very fashionable and unique, but also very expensive. Kanye West's Yeezy series with Nike and Adidas sold for a phenomenal $90,300 on eBay. Meanwhile, limited editions, new technologies, and celebrity endorsements have emerged in this era, targeting sneaker lovers whose tastes have become increasingly personalized.

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